More than ever before, software is a critical differentiator and competitive advantage for businesses who are able to leverage it effectively. Yet still, more than 2/3 of software projects are considered a failure. This presentation will address how Software Delivery Optimisation delivers a disciplined approach to software development, and how this is now supported by Borland Core SDP - focusing on roles and pain points, not features and functionality. Core SDP's process enabled architecture can help support, enable, accelerate and automate key initiatives such as CMMI, Six Sigma, and regulatory compliance. This focus on roles and process will be critical in helping transform software from black art to a managed business process.