Meet developers, architects, and tech decision-makers who evaluate enterprise technologies and help shape decisions

Position your company at JAX & W-JAX, one of the leading platforms for software architecture and modern enterprise technologies in the DACH region.
This is where technologies are not only discussed. They are evaluated early, challenged in context, and shaped for real enterprise use.

A Trusted Hybrid Ecosystem

JAX & W-JAX bring together conference, expo, and digital platform to create a continuous environment for exchange, evaluation, and decision-making.

We had many high-quality conversations and engaging discussions. The talks were very well curated, and we’re taking away valuable insights from the event.

An outstanding conference experience. We made excellent contacts, and the event was among the most professional conferences we have attended.

Why JAX & W-JAX Works for Technical Brands

Access to Decision-Makers
Reach developers, architects, and engineering leads who evaluate, select, and advocate for technologies internally.

Context Instead of Advertising
Your brand appears within real technical discussions where trust is built and decisions begin to take shape.

Continuous Presence
Thought leadership is not built in a single moment. Our platform creates visibility before, during, and after the event.

What Makes JAX & W-JAX Different

JAX & W-JAX are a leading community serving enterprise software engineering, architecture, DevOps, and platform teams across the DACH region.
Be Present Early in the Decision Process

Gain visibility before concrete purchasing decisions are made.

Meaningful Interaction Instead of Just Reach

Engage directly with the technical audience you want to reach.

Build Thought Leadership with Intention

Add your voice where the community seeks guidance.

Visibility in the Right Environment

Position your brand within content, discussions, and community.

Proven Reach

30
+
Years of Expertise
25
+
Years of Enterprise Software Conferences
2
Editions per Year
50,000
+
Professionals Reached

Germany’s Leading Conference for Enterprise Software

Two editions per year create recurring touchpoints with the same target audience and enable long-term positioning instead of one-time visibility.

Mainz
4. – 8. Mai 2026

Munich
2. – 6. Nov. 2026

Who You will meet at JAX & W-JAX

Engineers and Architects with System Responsibility, deeply involved in both technology and purchasing decisions within their organizations.
Architecture & System Responsibility

Modern architectural approaches & complex legacy environments:
Software architects and technical leads who define system boundaries, own interface decisions, and make architectural choices that must hold under organizational pressure.

DevOps, CI/CD & Software Delivery

Build, deployment, and delivery pipelines:
DevOps engineers and delivery owners who design deployment pipelines, actively manage levels of automation and release risks, and make tooling decisions.

Software Development, Frameworks & UX

Backend, JVM, frontend, UX, and AI-assisted development:
Developers who work with frameworks and libraries in real production environments—and increasingly evaluate how AI tooling is changing workflows, including copilots, code generation, and automated testing.

Cloud, Kubernetes & Platform Engineering

Cloud-native architectures, Kubernetes, and internal platforms:
Platform and infrastructure engineers who build internal developer platforms, operate Kubernetes clusters, and make infrastructure decisions where the wrong choice directly impacts cost, stability, and delivery capability.

Security, Observability & Risk Management

Security, monitoring, dependency scanning, and compliance:
Security engineers and SREs who systematically evaluate attack surfaces, manage dependencies, and build observability structures for complex runtime systems.

Enterprise AI & Intelligent Systems

AI as part of production systems:
Engineers and architects who integrate AI components into existing system landscapes, evaluate use cases under real conditions, and decide what to build, what to buy, and what not to use yet.

An Environment Built for Technical Credibility

A learning-driven space designed for depth and relevance.

✓ Learning-focused mindset
✓ Expert-led content
✓ Strong editorial standards

An Expo Designed for Real Technical Conversations

DevOpsCon’s expo is built for in-depth technical exchange.

✓ Active evaluation questions
✓ Real infrastructure constraints
✓ Clear technical expectations

JAX & W-JAX Sponsorship Drives Four Core Outcomes

Product Adoption

Technologies are understood, tested, and carried forward internally.

Qualified Pipeline

Conversations begin early in the decision-making process.

Thought Leadership

Your perspective becomes part of the professional discussion.

Talent & Employer Brand

Gain visibility among relevant, highly qualified professionals.

Enterprise AI Day

A Dedicated Partner Format

Enterprise AI Day gives partners direct access to 400+ attendees working on real AI adoption challenges in enterprise environments.

The format connects your brand with enterprise engineers, architects, tech leads, and decision-makers focused on architecture, integration, governance, security, and AI adoption in real software systems.

Whether through strategic visibility, hands-on application, or direct conversations, Enterprise AI Day helps partners become part of the
Enterprise AI evaluation journey.

Partner Opportunities at Enterprise AI Day

Strategic Visibility

Position your company in front of the Enterprise AI Day audience through a high-visibility keynote format that frames key questions around Enterprise AI adoption.

  • Frame Enterprise AI challenges through your expert perspective
  • Highlight key challenges, priorities, and opportunities
  • Connect your brand with the topics attendees are actively exploring

Hands-On Application

Show how your solutions support real Enterprise AI implementation challenges through a practical, workshop-oriented format.

  • Lead a workshop session focused on practical use cases
  • Help attendees understand how AI can be implemented, governed, and scaled
  • Demonstrate how your solution supports real adoption challenges

Direct Exchange

Create direct conversations with attendees through interactive formats such as unconference sessions, open networking, or moderated panel discussions.

  • Turn your perspective into direct dialogue
  • Connect with architects, decision-makers, and engineers
  • Continue conversations with high-intent attendees

How Sponsorship Becomes Technical Influence

Thought leadership with technical audiences requires consistent presence over time.

Examples of Strategic Sponsorship Integrations

Program & Learning Integrations

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Maximum visibility on the main stage

Association with a high-attention plenary session.

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Workshop Sponsorship

Direct interaction in practical, hands-on sessions

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Track Sponsorship

Alignment with a curated topic stream across the conference.

Community & Experience Integrations

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Event & Party Sponsorship

Networking in a relaxed setting

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Coffee Sponsor

Presence during the most important moments of exchange

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Entertainment Formats

Attention through shared experiences

Brand & Visibility Integrations

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WiFi Sponsor

Visible association with a core conference service used throughout the event.

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Lanyards & Giveaways

Your brand accompanies every attendee

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Power Stations & Additional Branding Opportunities

Together, We Create a Setup That Supports Your Goals

Whether you want to build thought leadership, position your brand, or engage earlier in decision-making processes, we show you how to use the platform effectively.

    One Platform. Multiple Communities. Global Reach.

    DevOpsCon is part of a portfolio of established conference brands trusted by professional developers and engineering leaders worldwide.