Search can be just solved by using elasticsearch, or solr, out of the box, right? If you wanna learn how to make sure you completely fail at search, this is your talk. Using real world examples we will review common patterns that will make your project search fail. With this talk you will learn, how to setup search ones and never touch it again. If it works for you, is good enough, users don’t have a saying on finding items. Users know what they want, no need to help them in the process.etc. Having this tips in mind, you will completely fail on search, and your product and business owners will never come back to you with complicated stuff to change your search cluster.